Yep, this blog is definitely on hiatus. I’m enjoying my new job so much that I’m now not so focused on the things I blogged about before, and I’m not online nearly as much as I was. If you’ve read my posts since the start, you know this is exactly what I wanted. Thank you to everyone who helped me have a pretty good time blogging last year (considering the circumstances). I didn’t make it here without you.
Now that I have a full-time, onsite job, I won’t be blogging as often as I was. I have some ideas in the holding pen for when I figure out how to balance my free time; for now, I’m just thrilled that I’m 1) working a lot and 2) doing meaningful work.
And I know that life changes usually mean dropped blogs. And I know that people say that won’t happen to them. I’m keeping my mouth (typing fingers?) shut.
Photo found at: http://www.flickr.com/photos/ethanhein/ / CC BY-NC-SA 2.0
I’m not one to pick on other people about grammar and stuff like that because that’s what I do for a living, and in my work, I never make it personal against the writer, so I don’t want to bring my job into my personal life. But I will pick on companies because they’re the ones that are supposed to hire people like me to pick on grammar. I have been trying my best to find a certain Mini Cooper TV ad that features the phrase “no cost maintenance” so I could show you instead of just tell you. Either my research skills are failing me or this commercial is just not online, so you’ll have to trust me.
Every time — and I mean, every single time — I see this commercial with this phrase, my brain puts “cost maintenance” together instead of “no cost.” There is no “cost maintenance” with this car. I didn’t say it made sense, and I’m not a hyphen-happy person, but seriously, “no-cost maintenance” needs the hyphen.
The last thing you want to do as a business is make the reader think twice. That goes for grammar, it goes for word choice, it goes for design. My job as a copy editor is to represent the reader and see where a reader might get tripped up. Any impression could be a lasting impression.
UPDATE: I found the commercial online! I don’t need to embed the whole thing, but here is the screenshot.
Image at top courtesy of "The Greys" comic strip.